Marketing Management (MGT641)


Course Instructor
Edward Volchok

Studies marketing principles from various perspectives—conceptual, analytical, and managerial. You are introduced to strategic planning, market segmentation, product life cycles, new product development, advertising, sales, pricing, and distribution. You also consider the effects of government and environmental influences on markets and organizations.


My career has just begun. Stevens’ curriculum has prepared me well, and with this knowledge comes the ability to observe situations more critically than my peers."
Print This PageE-Mail This Page