Publicity Writing: Techniques of Packaging Information (COMM565)

This course introduces the technical aspects of publicity writing. Topics include: writing a press bio; writing a topic summary; the art of the press release; the basics of the op-ed; and organizing the short informational feature. The course will include "how-to" discussions regarding inquiries from the press and the public, and ways to negotiate direct contacts with both. Guest speakers from the press/marketing field will make occasional presentations during the length of the course.